A global B2B brand was spending heavily on AI SDR platforms and sales engagement tools, yet results lagged expectations. Outreach volume was high, but quality was low: too many cold conversations, too many frustrated prospects, and not enough real opportunities. Leadership wanted a way to cut spend without sacrificing pipeline, while also ensuring their teams were engaging vendors on their own terms.
The brand joined Blurbs as an enterprise-level community member, gaining access to the anonymous RFI tool. This gave their team a private, structured way to issue vendor inquiries and receive complete, detailed responses. Instead of being trapped in endless sales sequences, the buying team could control the pace of discovery, evaluate vendors side by side, and only engage when there was a clear fit. The process reduced noise and gave the team confidence that they were working with the right shortlist of partners.
For vendors, the experience shifted as well. Instead of encountering upset buyers at the end of their ropes, they were meeting well-researched, in-market experts ready to write a check. This dynamic created a more efficient, respectful exchange on both sides, where buyers controlled the timing and vendors could focus their resources on genuine opportunities rather than cold pursuits.
The results were measurable. The company cut its AI SDR and sales tool spend by 20% and increased the percentage of qualified warm leads by 15%. Just as important, sales cycles shortened, moving from exploratory conversations to purchase discussions much faster. Blurbs proved that in an era dominated by automated outreach, anonymous and respectful engagement not only restores balance but delivers tangible business outcomes.